Putting a salespage together that gets your prospects to take action is for most marketers the ultimate accomplishment. After all, nothing is more satisfying than seeing sales rolling in as a result of words you put together in cyberspace.
Still, creating an effective salespage can be challenging. Not only do you need to get you prospect’s attention the instant they read your salespage, but you need to develop a systematic build up to a final crescendo {your prospect buying your product}, that remains intriguing from beginning to end.
No other method of giving your prospects the “sales pitch” with positive results is more effective than the “Write To Scan” method.
Not only does this technique give your prospects a quick overview of what your product is about and how they benefit from getting it, but >>> Write To Scan reduces the possibility of your prospect clicking away because of boring copywrite.
Write To Scan is merely a technique that gives your prospect an “overview” of your product. It allows the prospect to determine quickly whether what you offer is worth the purchase.
Of course, that means, as a marketer, you must make sure that not just your salescopy is 1st class but you must write in such a manner that if anyone glances over our salespage, he not only knows what your product is about but he is intrigue to at the very least, take a closer look at what you are offering.
As such your subheadings, paragraph headings, bold text, highlighted text and other attention getting techniques must paint a cohesive and convincing picture together that inspires the prospect.
In other words: merely a glance of your site should give your prospect the understanding and the benefits of what you are selling and motivate him to make the purchase.
That’s why salescopy consisting of endless text or constant graphics rarely produce. Instead, subdivide your salescopy in 2, maximum 3 paragraphs.
Start each paragraph with a bold heading (a benefit of your product). Highlight or bold major components of each paragraph that are important and beneficial to your prospect and make ample use of white space – it makes for easier reading.
Example of Sales Copy: Write To Scan!
“7 Ways To Get A Bug Free Garden Without Deadly Pesticides!”
As an avid gardener myself I know all too well how much havoc and destruction these critters can bring to a luscious garden of fresh vegetables, greens and fruits in full bloom.
The heading pops out at you as does the bold and underlined text. It’s all a prospect needs to read to know what your sales page is all about. You only need to underline a word or two and not the entire sentence. While reading the eye wonders. When a prospect picks up a line of underlined or bold text, his eye will automatically scroll over to the right.
The best test I can give you for your sales copy is this: With your sales copy fully completed, give it to a friend to read. Tell your friend he has 5 seconds to scan your copy. Once the 5 seconds are up ask your friend if he knows what your sales copy is all about and if he is motivated to buy it.
If the answer is no once or no twice, it’s time to go back to the drawing board and create a better sales copy that fits the Write To Scan method. Over time you’ll get the hang of how to create salescopy that’s Write To Scan and you’ll be able to generate inspiring and motivating sales copy that sells at will.
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— Quick Tip —
[An effective Write To Scan method is to put the heading of your paragraph in different color and bolder and bigger letters than the actual paragraph to get it noticed and stand out!]
