These are my top three tips for writing effective sales page that can immediately converts readers into buyers. By using these tips, you do not have to worry and waste time and energy about what things to write on your sales page.
TIP #1: How to Write A Headline That Can Hook Readers
The headline is the most important part of a sales page. A good effective headline is all about getting readers hooked in just a few seconds. Most importantly, you need to write a headline that talks about the benefits of the product for the customers. If your headline goes wrong, readers will go away and you are doomed!
An example of a lousy header: “Research Produces New And Improved (Brand Name) Acne Formula!”
This is a lousy headline for three reasons.
1. It is about the PROCESS of creating the improved product.
2. It is about the product itself.3. It’s NOT about the customer!
A good heading would be something like this: “Improved(Brand Name) Acne Treatment Leaves Your Face Smooth And Flawless In Just One Week!”
This is a good headline for two simple reasons:
1. It tells the reader what the product (in this case, an acne preparation) can do to make their skin better.
2. It answers the reader’s question. It promises that something good will happen to your skin if you use this improved acne formula.
The headline that can definitely be attractive for readers is the one which has the benefits for them. This is one of the tips that can really catch the reader’s attention.
TIP #2: Provide Facts Using Bullet Points
Using bullet points and listing down all the benefits and facts are very effective rather than having a long paragraph. It is easy in the eyes of readers, it look like all the facts about the product. Facts is information and that’s what readers want to know. If the benefits are very long and wordy, people won’t read till the end.
Example of bullet points:-
- How much time and money are you spending right now on [the problem that this product will solve]?
- If _______ hasn’t happened to you yet… it will!
- Now you can finally get your hands on the closely guarded secrets the experts don’t want you to know [or have beenkeeping from you]!
As you can see, these bullet points is easy to read and it’s simply could help readers find the benefits about the product.
TIP #3: Include Graphics or Pictures
Graphic or pictures is one of the most important element in a sales page. As the old says, “one picture is worth a thousand words”. It’s true. A great graphic of your product could make your sales page looks professional and stands out from any other sales page among affiliates. It will make customers goes “it looks good”, “it feels good” feeling that will convince them to buy.
For an example, a sales page describing about a fitness ebook or program. If there’s a picture showing how people’s body can get fit just by following the steps on the ebook or program, people will definitely convinced to buy it from you because picture is information. That’s the benefit customers could get.
In conclusion, we’ve mentioned about how great headlines that mentions all the benefits for customers and get them hooked with your words. We’ve also talked about using bullet points that can make readers feel that bullet points are the facts about your product. Lastly, how graphics can really caught the attention of readers so that they feel good about your product.
