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How To Write A Sinful & Compelling Copy That Will Magically Increase Sales

If you own an online business you know that your copy is the – first and often only – thing a customer sees when they visit your site. Its job is to act as a salesperson and convince prospects to take action.

- Don’t be afraid to admit your shortcomings. Be willing to admit your shortcomings – it shows integrity, openness, and honesty. No product is perfect and your prospects know it. Prospects

expect you to rave about your product and describe it in the most glowing of terms. That’s fine

for the most part. But admit a flaw or weakness and you’ve added credibility to your message.

Prospects are much more likely to buy into your beliefs when you level with them and admit your product isn’t the perfect answer for everyone.

- Make sure you have a strong start and a strong finish. If you’ve ever been to a rock concert you know how important it is to have a strong start and a strong finish. Approach your copywriting in much the same way. Get prospects hooked in the beginning with copy they can’t help but read… then end on a high note!

- Use the word “because” in your headlines and email subjects. Copywriting experts say that the word “because” will motivate visitors to take action like few other words. This may be because people like feeling there is a good reason for doing something. Try changing your headline to include the word “because” and see the results for yourself.

- Don’t hide behind “we”. A lot of online business owners feel it’s more professional to write their letter using “we” even though the business only has one employee! If it’s just you, then be proud and use “I” in your sales letter.

- Avoid excessive punctuation. Exclamation points certainly have their place in sales copy, but

be careful not to use excessive punctuation on your website!!! Doing so can give the reader the

impression that you are exaggerating your claims. People are suspicious of marketing people

to begin with, and are on the lookout for signs of dishonest claims. Use only one exclamation

point or question mark at a time.

Writing an effective website copy is all about putting the right message in front of the right people at the right time. Be sure to write these tips down, study them really hard and implement them. Have faith, because you’ll know your copy will increase in sales when you implement these powerful tips.

Tricks Of The Trade On How To Write An Effective Copy

Everything about the copy that you place on your site is crucial to how many sales you generate. Take the time to make your sales letter as good as it can be with these amazing copywriting tips.

- Know what action you want visitors to take before you write any copy. Before you write a word of copy, take the time to plan out how you want visitors to move around your site. Maybe it doesn’t make sense to try and sell them on their initial visit. This may be the case if you sell a product that is complicated to explain or that is a costly purchase. In this case you may want your sales copy to guide prospects to contact you to learn more or signup for a demo. Whatever action you want prospects to take, make sure your sales copy makes it very explicit. You will always see a better result from spelling out EXACTLY what you want prospects to do.

- Split test your copy to find what works best. The most profitable sites always split test their copy to make sure it’s converting as many browsers into buyers as possible. Start with the elements of your copy that have the biggest impact – headline, subheadline and first paragraph. Once you’ve perfected them, move on to change other elements and see whether it makes a difference. A great split testing tool is Easy Split Test.

But remember, the key to effective split testing is to only change ONE element on the page at a time. If you change the headline, subheadline and opening paragraph, how will you know which change was responsible for the increased conversion rate?

- Use testimonials and case studies that show specific results. The best evidence you can provide to back up the claims in your sales copy is real results that are measurable and achievable. Choose testimonials that state actual results in detail such as dollars made or saved, number of customers acquired, time saved, etc. The more specific they are, the better job your testimonials will do of convincing new prospects that your product can help them too.

- Watch your refund rate to determine whether your copy is strong enough. Not everyone will

agree, but some of the best copywriters in the world claim that a good measure of how well your copy is written is how many refund requests you receive. Common sense would seem to suggest that if you have no refunds then your copy is doing well. But quite the opposite may be true. If your copy is so well written that people find themselves compelled to take out their credit cards and buy immediately then you’ll be making more sales. And as a result you’ll have a few people who buy and then later regret it. But the increase in sales far outweighs the few extra refunds. However, if more than 5% of purchases are refunded then you’ve probably gone too far and should consider revising your copy.

So, writing copy is actually not as hard as it seems. It is a skill, that once you’ve practised to be an expert at, it’ll all come to you easily when you write your very own copy.

Tagged with: copy • Effective • trade • Tricks • Write

Killer Tips On How To Write Copy That Can Dramatically Make You Rich

Have you ever visited a site that just screamed, “buy this product”? We’ve all seen them, and asked ourselves how the site owner put together such excellent copy. It’s really no mystery once you’ve learned the proper copywriting techniques. Here’s how:

- Make your copy believable. The first rule of successful copywriting is to make your copy believable. Avoid exaggeration, and be aware that people are not going to immediately trust you enough to accept whatever you tell them! By being honest, you are making a great effort to gain the trust of your visitors and your bottom line is likely to show the result.

- Start headline writing by brainstorming several options. No one – not even the most seasoned copywriters – get a headline right on the first try. So accept this and get started brainstorming headline ideas. Try creating one around each of the major benefits of your product. Other great ideas are to write a few in the style of “How To…” or “Discover…”. You’ll find that the more you write, the easier it becomes to create great headlines. And when you’re done you can combine them to create the perfect one.

- Guide prospects toward purchasing – don’t push them. Pushy sales people do nothing more than irritate potential customers. And by writing a sales letter that is full of hype, you’re putting that pushy sales person in front of every prospect who visits your site. A better approach is to use persuasion and honesty to guide people to buy. Concentrate on pulling in your readers by giving them a solid emotional reason to believe what you say – a strong testimonial or a sincere thank you from an appreciative customer. This will go much further than demanding sales copy.

- Make a groundbreaking announcement in your headline. Of course this only works if you truly have something interesting to announce. But when you do, this is a great way to grab a reader’s attention. The announcement should cater to the desire of the reader to improve some specific aspect of their life. Tell them that your revolutionary approach is making a difference in so many lives… and then tell them HOW.

- Never be afraid to review your existing copy. On average, professional copywriters spend more time editing than they do writing. If they don’t get it right the first time then chances are you won’t either! So if your prospects are not responding in the way that you had hoped, take some time to review your copy and rewrite the sections that need work. Test different styles of copy and track the results so that you know what is working – and what is not.

- Work on the parts of your copy that will be read the most. Although all of your copy is important in it’s own way, there are five parts of every sales letter that you should pay particularly close attention to. They are your headline, subheadings, first sentence of every paragraph, first bullet point in a list and the PSs. These are the parts that will be read the most. And if they’re compelling, potential customers will want to learn more.

So get started today by using even one or two of the tips and see what a difference they can make!

Tagged with: copy • Dramatically • Killer • Rich • Tips • Write

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Tagged with: letters • Minutes. • sales • Write

How to Write Persuasive Sales Copy – 3 Tips

Learning how to write persuasive sales copy is an invaluable skill you need to master when marketing on the internet. Your sales copy is what you will use to convert ‘browsers’ into ‘buyers’ and without this ability to do so you are wasting your time online.

You will find by looking around that the internet offers many courses and writing strategies from which to choose concerning this topic. Writing effective sales copy however ultimately boils down to hitting the right emotional triggers of the reader and in the right sequence. When done correctly this is when you make the sale.

Here are the 3 ‘trigger points’ you will want to focus on as a copywriter when attempting to persuade your readers into becoming buying customers.

Get Readers’ Attention

The very first thing you will need to do is to capture the attention of your readers. The headline you use should ‘trigger’ something in the mind of the reader to compel them to read further. Since the reader responded to an ad you wrote you already know what ‘motivates’ them or what they are looking for.

Your intent should be to ‘build’ off the ad that brought them to the page in the first place. Using words or phrases that arouse their curiosity even further in your headline is the best bet to keep them reading.

Spark an Interest

Once a reader reaches the content of your sales copy you need to immediately begin speaking to their wants, needs or problems. You want to show them how you relate to what they are feeling. At this point you now have their interest because they feel they are ’speaking’ with someone who understands them.

Writing strategies like this are successful because they subtly draw the reader deeper into the content as they also begin to influence how the reader reacts.

Build a Desire

You now need to ‘transition’ over to how the readers’ needs can be met and elaborate on the feelings they will experience once their desires are fulfilled. You want your readers to imagine and even focus on the emotional state of bliss they will be in once their problem or dilemma is solved. When this is accomplished is when you ‘present’ them with your solution!

Of course at this point you need a call to action to feed and fulfill the desire your copy has built up within the reader. Here is where you ask for the sale!

Learning how to write persuasive sales copy is something you can do by simply focusing on the emotional needs of your reader. As a copywriter you will want to address the needs of the reader and then offer your solution. After reviewing the benefits they will receive by using your solution your reader will likely be at their most receptive to making a purchase. By focusing on the 3 emotional triggers we spoke of here today you can vastly improve your effectiveness as a copywriter. In the end the results will be higher sales conversions and a greater success for you marketing on the internet.

Tagged with: copy • Persuasive • sales • Tips • Write

Sales Copy: Write To Scan!

Putting a salespage together that gets your prospects to take action is for most marketers the ultimate accomplishment. After all, nothing is more satisfying than seeing sales rolling in as a result of words you put together in cyberspace.

Still, creating an effective salespage can be challenging. Not only do you need to get you prospect’s attention the instant they read your salespage, but you need to develop a systematic build up to a final crescendo {your prospect buying your product}, that remains intriguing from beginning to end.

No other method of giving your prospects the “sales pitch” with positive results is more effective than the “Write To Scan” method.

Not only does this technique give your prospects a quick overview of what your product is about and how they benefit from getting it, but >>> Write To Scan reduces the possibility of your prospect clicking away because of boring copywrite.

Write To Scan is merely a technique that gives your prospect an “overview” of your product. It allows the prospect to determine quickly whether what you offer is worth the purchase.

Of course, that means, as a marketer, you must make sure that not just your salescopy is 1st class but you must write in such a manner that if anyone glances over our salespage, he not only knows what your product is about but he is intrigue to at the very least, take a closer look at what you are offering.

As such your subheadings, paragraph headings, bold text, highlighted text and other attention getting techniques must paint a cohesive and convincing picture together that inspires the prospect.

In other words: merely a glance of your site should give your prospect the understanding and the benefits of what you are selling and motivate him to make the purchase.

That’s why salescopy consisting of endless text or constant graphics rarely produce. Instead, subdivide your salescopy in 2, maximum 3 paragraphs.

Start each paragraph with a bold heading (a benefit of your product). Highlight or bold major components of each paragraph that are important and beneficial to your prospect and make ample use of white space – it makes for easier reading.

Example of Sales Copy: Write To Scan!

“7 Ways To Get A Bug Free Garden Without Deadly Pesticides!”

As an avid gardener myself I know all too well how much havoc and destruction these critters can bring to a luscious garden of fresh vegetables, greens and fruits in full bloom.

The heading pops out at you as does the bold and underlined text. It’s all a prospect needs to read to know what your sales page is all about. You only need to underline a word or two and not the entire sentence. While reading the eye wonders. When a prospect picks up a line of underlined or bold text, his eye will automatically scroll over to the right.

The best test I can give you for your sales copy is this: With your sales copy fully completed, give it to a friend to read. Tell your friend he has 5 seconds to scan your copy. Once the 5 seconds are up ask your friend if he knows what your sales copy is all about and if he is motivated to buy it.

If the answer is no once or no twice, it’s time to go back to the drawing board and create a better sales copy that fits the Write To Scan method. Over time you’ll get the hang of how to create salescopy that’s Write To Scan and you’ll be able to generate inspiring and motivating sales copy that sells at will.

——–

— Quick Tip —
[An effective Write To Scan method is to put the heading of your paragraph in different color and bolder and bigger letters than the actual paragraph to get it noticed and stand out!]

Tagged with: copy • sales • Scan • Write

How can I learn to write better sales letters?

I am 15, and not very good at writing. I have written an ebook about how to make money online, and I am planning to sell if for $20. I have never created a product which I’ve actually tried to sell besides affiliate products, and advertising. Both of which involve very little sales writing. Does anyone have any tips on how to do this better. Also I want to know how I can get more testimonials. I have tried giving away free review copy’s on forums such as digital point, but I have only gotten 2 testimonials so far. Also I don’t want to lie on the web page.

Any advice would be greatly appreciated.

Thanks,
Kyle

Tagged with: Better • learn • letters • sales • Write

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Tagged with: copy • Killer • Write

Sales Copy – 5 Tips How to Write Compelling Copy to Get Clients Hooked on You

If you’re a small business owner, you must write sales copy that’ll get your target market emotionally charged, hooked, and motivated to respond to your sales offers.

The problem is many small business owners’ sales copy is lifeless, and falls flat. The sales copy doesn’t address results, potential objections, or contain emotional hooks. The result is your prospects keep moving on to other offers until they find one that compels them to make a purchase.

Writing strong and compelling copy, which has lots of personality and emotion, makes your readers feel they know you better, and helps to build trust. This in turn helps them to choose to buy your products and services.

Learning to write better sales letters takes some practice and study. However, you can write more powerful, emotional, and compelling copy immediately by applying these five quick and easy tips:

1. Be clear about results people get by working with you.

Your clients must clearly know the results they’ll achieve by working with you. The easiest way to do this is brainstorm and list thirty results. Listing thirty results really makes you think deeper about how you help, and you’ll surely come up with ways you wouldn’t have thought about, if you had stopped listing when you wrote down only five or ten results!

Another way to approach this exercise is to write down what you see, hear, or feel people want to get, as a result of using your products or services. Listen…what are your clients saying they want? This is a subtle, but powerful shift in how to complete this exercise.

Examples of what results your clients want may include:

- a step-by-step plan- what to do first, second, third, etc.
- fast results
- easy to do, not hard
- no technical jargon
- a “recipe” for success
- to make more money
- to increase sales
- to have you do most of the work

Once you write your list of thirty results, you can use this information in your:
- marketing brochures and flyers
- Web sales pages, as a bulleted list
- blog, FaceBook or Twitter posts
- articles or lists and weave them throughout

People want you to solve their problems. You can do this by focusing and addressing results in your sales copy.

2. Brainstorm a list of objections.

Everyone reading your sales copy will experience objections. It’s a good idea to determine what potential objections are, so you can address them in your sales copy before your prospect leaves your Web page, or doesn’t finish reading your offer.

You can do this by brainstorming a list of potential objections and writing them down. You can also ask someone you know, who is familiar with your products and services, what objections they might have if they were someone considering buying your product or services.

Then, when you then write your sales copy, you’ll address each objection before your potential buyer does. This builds trust and confidence in your offerings, because you’ve eased their fears about a potential purchase.

Examples of common objections are:

- costs too much money
- too hard to do
- it won’t work for me
- how is this program different from other programs out there
- who is she/he
- why this program, and not another program
- I’m not sure if purchasing online is safe

A good formula to use when writing and addressing objections is the “I give, you get, so that” formula.

“I give you 150 pages of templates and step-by-step instructions, so you can implement the program super-fast, and with ease.”

In this sentence, the objection of “too hard to do” is addressed.

You can also address objections in the form of questions, as they might be posed by a potential buyer, and then answer them in your sales copy, promotional emails, or mailings.

3. Be a champion for your prospects.

How do you really feel about what is at stake for your prospects? For example, if they don’t implement a successful marketing system, what is going to happen to them? How do you feel about this? When writing, be a champion for your prospects and let them know you are standing up for them. Here’s an example of writing championing copy:

“I know you want a system that gives you everything you need to know to create a marketing plan that’ll work. You’re tired of getting all this marketing information thrown at you. Even though you apply it as instructed, it still never seems to work for you. I am tired of you wasting your time, and not making the amount of money you deserve. I want you to be successful, and I’m going to help you finally implement a complete marketing system that’ll work.”

Be a champion for “something”. Be the hero, and get rid of the “bad guy” for your prospects in your sales copy.

4. Have a conversation with your client in your head.

When writing sales copy, it’s extremely helpful to picture a person, your potential client, in your head. What works well is if this person is a real person you know. Then, as you write your sales copy, have a conversation with this person. Doing so helps you to write in a more conversational, engaging tone. You also relate better to a client or potential buyer, because they feel you are talking ‘with them’, and not selling ‘at them’.

5. Create an emotional marketing hook.

To emotionally hook your audience, routinely weave two to five different values into your writing that have strong emotional impact. By doing this you’re injecting emotion into your sales copy and supporting your brand values.

Examples of values with strong emotional impact are elegance, beauty, ease, truth, trust, honesty, authenticity, freedom, wealth, love and integrity. Be sure to tie the values you use in your copy with:

1. Your brand personality
2. Importance to your potential client

There are many ‘value’ words you can use as emotional hooks. Tying them into your brand values will not only build a strong brand perception; it will help you write compelling copy that’ll increase your sales and income.

Tagged with: Clients • Compelling • copy • Hooked • sales • Tips • Write

How To Write A Sinful & Compelling Copy That Will Magically Increase Sales

Tricks Of The Trade On How To Write An Effective Copy

Killer Tips On How To Write Copy That Can Dramatically Make You Rich

Write Your Sales Letters In Minutes.

How to Write Persuasive Sales Copy – 3 Tips

Sales Copy: Write To Scan!

How can I learn to write better sales letters?

How To Write Killer Copy.

Sales Copy – 5 Tips How to Write Compelling Copy to Get Clients Hooked on You

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